What Jony Ive And Elon Musk Think About Design And Sci-Fi Transportation

“There’s no learning without trying lots of ideas and failing lots of times,” said Sir Jonathan Ive, Senior Vice President of Design at Apple Inc. At the Apple Headquarters Office in Cupertino, California, Ive runs his own laboratory in which he oversees the Industrial Design Group and provides leadership and direction for Human Interface software teams across the company. Jony and his team are the heart of Apple’s Designs. “He has more operational power than anyone else at Apple except me,” said Jobs in his Biography, told by Biographer Walter Isaacson.

Designing and developing anything of consequence is incredibly challenging. In the recent interview with Vanity Fair, Jony gave an insight into how he works. Ive’s chat focuses on his design philosophies and processes, including what he thinks of Xiaomi’s eerily familiar-looking designs and user interfaces.

At the same event, Elon Musk talks about going to Mars. He is famous for it. He has been talking about going to Mars for eleven years, and his desire to go to Mars preceded his desire to mass-produce electric cars at Tesla. “If you go back a few hundreds years, what we take for granted today would seem like magic–being able to talk to people over long distance, to transmit images, flying, accessing vast amounts of data like an oracle,” said Elon.

Musk is forty-one years old, with the face of a schoolboy and the manners of a freshly scrubbed surgeon about to work. Although it would be an exaggeration to say that there is something alien about him, it would be no surprise if he lifted his shirt and revealed that he had no navel.

The two discussions are lengthy at about an hour each, but they’re definitely worth watching and learning what makes key industry figures tick. Share your comments with us.



There is 1 comment

Add yours

Comments are closed.