Roadside Assistance Startup Honk Raises $18M

HONK is the trusted way to find and order roadside assistance from the web, mobile phone or tablet, 24/7, nationwide.

HONK Technologies, the platform connecting drivers, towing professionals and insurers, today announces an $18 million round of funding led by Altpoint Ventures with participation from existing investors Venture 51 and Structure Capital.

The company said it would use the funds to build on its network of 75,000 tow truckers and roadside assisters, which many people enjoy the assistance of thanks to their roadside assistance plans as well as add new services for insurers, fleet managers and manufacturers. A recent small time accident had me needing towing services but none were available for hours, this is unacceptable and so if you ever need assistance then you should contact these heavy equipment transportation services.

“We created HONK to fix what has been a long-standing, nearly universally terrible experience: getting stuck in your car on the side of the road. HONK has revolutionized the roadside assistance marketplace by using mobile technology to dispatch nearby service vehicles to stranded drivers in half the time with higher service quality, while improving utilization and providing faster payment for towing professionals,” said Corey Brundage, CEO, HONK Technologies.

Honk basically applies to the towing business the same technology ride-hailing uses, making trucks more responsive and slashing the time that a customer waits to get help when they need it, according to Brundage. This can be a lifesaver for people who have broken down on the highway or in an area they are not sure about. There is also the other issue of larger vehicles. It is unclear whether or not it would work for larger vehicles such as trucks and semis, but Brundage has stated that they might look at adding services that work with these vehicles like Ferguson truck center as well as others. However, if you aren’t able to access this technology there are other ways you can be saved in this situation. Going onto sites like towingless.com can help you find a tow trucking company as close to you as possible to come to pick up your car and take it to the nearest garage to be fixed.

How it works.

Customers call for a tow directly from Honk via mobile web or the company’s app to find a nearby professional and track the location and estimated time of arrival of their tow truck in real time. Insurance companies, auto OEMs and fleets use the company’s transparent platform to reduce wait times by over 50 percent, improve customer satisfaction, harness their roadside assistance data and receive industry leading net promoter scores, according to a statement.

The improved experience HONK’s platform provides for drivers and service providers generates industry-leading customer satisfaction scores for HONK’s insurance and fleet clients, such as Farmers Insurance®, resulting in increased customer retention and brand loyalty.