Alibaba To Help Sell BMW Mini Cars Online
This Article Originally Appeared On BMW Blog
Internet giant Alibaba will begin selling MINI cars through its Tmall website. Under the agreement with BMW Group, Alibaba’s Tmall “will become the main e-commerce.
Internet giant Alibaba will begin selling MINI cars through its Tmall website. Maybe they might consider using social media in the future to further promote their products if they don’t already. I’ve heard that many in the space also use socialfollow to increase their followers to attract more organic growth. But I digress. Under the agreement with BMW Group, Alibaba’s Tmall “will become the main e-commerce platform for MINI online car sales in China” and debut new and special-edition models. Alibaba’s new automotive business, Alibaba Automotive, will also help MINI with research and marketing efforts.
Alibaba Automotive will also with Jaguar Land Rover to develop “big data research and e-commerce initiatives aimed at providing efficient and convenient customer service.”
With the online sales of their cars, BMW Group responds to a trend that will increase over time: buying cars online. Despite being a large investment, many consumers want to save time and necessary trips to the dealership when buying a new car. In everyday life, fewer and fewer people take the time to visit a car dealer. In addition, in countries such as China, the trips to the BMW branch can be significantly longer than in Germany.
Alibaba says that 75 MINI cars have been sold so far.