GetTaxi Becomes Gett, Lets You Order A Variety Of Services
The taxi app and Uber rival rebrands, and will also let you order a variety of third-party services.
Taxi app GetTaxi is changing its name to Gett and hitting the road for all sorts of services, bringing you everything from takeaways to dry cleaning.
Founded as GetTaxi in 2010, the company is rebranding as Gett in all markets as it expands into new verticals of on-demand and scheduled services. Today it operates in 32 cities throughout the U.K., Russia, and Israel, as well as New York City in the U.S. Over the coming months, the company plans to enable customers in each of its markets to begin ordering new services beyond its initial car service.
Unlike Uber, Gett promises a fixed fare rate with no “surge pricing” inflating prices at times of higher demand. By expanding beyond ordering taxis to ordering other services too, Gett could win more customers and ride out the controversy surrounding e-hailing apps.
The company hopes to make it simple to order products or services without having to do a whole lot of searching online. The hope is that it can reduce the friction and time it takes to order home services, sushi or a massage.
Gett plans to launch the first of its new verticals in July, although they won’t say which of those services will come first.
The services are covered by 24-hour, seven-day-a-week customer care from Gett, and the service providers are vetted by the company too. You are limited to the plumbers, pizza places or other service providers who’ve partnered with Gett, so it’s up to you whether you prefer the convenience of ordering and paying through Gett’s app or whether you’d rather choose a service provider yourself.