NISSAN LEAF POWERS LONDON ARTIST’S GRAFFITI

on October 3, 2014 at 5:54 pm

Nissan is using the Leaf to power the creation of “reverse graffiti” in London. The company has commissioned artist Moose to selectively wash dirt off of a wall outside of a subway station, leaving behind a mural of London landmarks. Moose used a jet washer powered by the Leaf’s battery to create the piece. The goal is to highlight the amount of pollution in London and other large cities, which is not a new idea.

“It is a reminder that electric vehicles don’t have an exhaust to emit the kind of air pollution which has stained the wall Moose has created his piece on,” says Nissan’s Jean-Pierre Diernaz.

“I’ve been using reverse graffiti for fifteen years now – in fact I named it,” said Moose, who originates from Leeds. “My whole ethos is about highlighting the amount of pollution we endure daily using a very positive harmless method that never fails to ask questions about what we accept and what we shouldn’t accept in our environment. For these reasons I was keen to be involved in this project. Electric cars and alternative fuelling systems provide the brightest future we’ve ever known in the history of the automotive industry in terms of protecting our environment. It’s a pleasure to be given the opportunity to create public art in this way, and I’m very pleased with the iconic simplicity of the mural and its message.”

Nissan has been keen to integrate its electric cars into their customer’s lives in new and interesting ways, and here’s hoping for the day when art can change the whole world.