The New Wheel: San Francisco’s Electric Bike Pioneers

They say you can’t reinvent the wheel. Turns out, that old adage doesn’t apply to San Franciscans Brett

The bicycles they sell are human-electric hybrids, meaning that pedal power is supplemented by an electric motor driven by an on-board battery. This assistance comes in a variety of ways; for some bikes a throttle controls the electric motor while in others the hybrid power merely assists the users’ pedaling. The New Wheel recognizes the fact that this technology is an open frontier  for innovation.

Screenshot New Wheel

The central tenant to their mission goes as follows: “The New Wheel has always centered on a  commitment to our customers through our careful selection of technology, our top-notch service, our very high standards and our unwavering optimism for the future of transportation and electric bikes in the Bay Area.”

They consider themselves to be an “optimistic bike shop,” as their goods are intended to help mobilize people with minimal impact to the environment. Products at the store range from electric bikes aimed at comfort to those intended for speed. They also carry conversion kits to hybridize traditional two wheelers.


Thurber and Wiener’s shop is on the forefront of popularizing a form of transportation that creates a happy medium between the sustainability of biking and the rapidity of a moped. Fortunately, owners of e-bikes don’t need any sort of license, so the trend truly democratizes faster travel.

Turns out reinventing the wheel isn’t impossible after all.

Source: The New Wheel

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