Rolls-Royce Reveals Its $325K First Luxury SUV

on May 11, 2018 at 3:00 pm

The Cullinan, named after the largest diamond ever discovered, is the first SUV in the brand’s century-long history.

It’s finally here. The new Rolls-Royce Cullinan has finally landed. It has been billed as “the most anticipated SUV of the year.”

Rolls-Royce says the 4×4 concept needed to fully mature before it saw fit to enter the automotive world’s most profitable market segment on behalf of “those customers who will accept no compromise – the patrons of true luxury”.

“We envisaged an elevated luxury, fusing the comfort and opulence of our cars with that sense of surveying the vista ahead and being able to take it on. We embraced the desert. This is a car that belongs at the top of a sand dune,” Rolls-Royce’s design director Giles Taylor says.

Rolls-Royce clearly wanted to make a car that embodies every inch of its badge, and it seems that the 2019 Cullinan fits the bill.

The luxury 4×4 is likely to cost more than $325,000 and is powered by a 6.75-litre twin-turbo V12 engine with 563bhp. Longer than a Lincoln Navigator, the Cullinan rides on the same aluminum platform as the Rolls-Royce’s latest Phantom sedan shares. It features four-wheel drive and four-wheel steering, to help deliver on the car’s promise of making luxury effortless, everywhere.

For customers who want the more typical Rolls-Royce experience, there is the Individual Seat option, which features two extensively adjustable seats separated by a fixed console, which contains a drinks cabinet and cool box.

This is Rolls-Royce’s first all-wheel-drive vehicle, and comes standard with an air suspension system than not only raises and lowers the ride height, but can extend each corner individually so the tires stay firmly planted to the surface when it’s driven off road.