Promoting Your Business: Marketing Strategies for New Gaming Companies

Ready to get your marketing game on?

The gaming industry is one of the largest entertainment industries in the world now, which is both a blessing and a curse for newcomers. There’s money to be made — but you also face stiff competition. That’s why the quality of your marketing will make or break your future.

So how do you promote your business? Here’s how new gaming companies can succeed.

Secure Your SEO

While it may not be the flashiest part of your marketing strategy, SEO is still essential for gathering new fans via search engines.

This is one of the most technical aspects of your marketing, so don’t be afraid to invest in some help. For instance, check out services that can help boost your digital presence (such as https://www.thehoth.com/solutions/gaming-marketing/).

A strong SEO strategy will provide a massive boost to your discoverability, and also ensure those with a passing interest in your game are able to find you for more info.

Build a Community

Word of mouth is a crucial part of any new gaming company’s marketing strategy. Just ask the developers of Among Us — a game that blew up years after its release thanks to word of mouth, which goes to show that a community makes a difference even to the biggest gaming companies.

Building a community is one of the best ways to get people talking about your game. You can do this in a number of ways, but one of the most important is to encourage people to talk about your game on social media channels.

Make sure it’s a two-way street. Answer questions, respond to feedback, and solicit interaction from your followers. This helps build the buzz and grow your community.

Hold Virtual Events

“Event” may sound a little grandiose (and expensive!) but the kind of event we’re talking about here can be as simple as a scheduled developer stream, where you can show new content or gameplay to your fans, field questions, and build the hype.

You can turn this into a true event by pushing the date and time on social media, plus teasing new information in the lead-up to drum up interest. Many video gaming companies make micro-events like these a central part of their marketing strategy. Even for a small developer, running a virtual event like this is an affordable way to drive interest.

Leverage Influencers

Online influencers are a fact of modern marketing, but nowhere are they more prevalent than in the gaming space. These days, no major game launches without a flurry of Twitch and YouTube content created by partnered influencers.

You may not have the resources to secure the larger influencers, but aiming for the smaller ones can still be valuable. Look for those with a strong, engaged following, and make sure your game or product is a good fit for their audience.

Marketing for New Gaming Companies Made Simple

These marketing tips for new gaming companies are by no means exhaustive, but they should give you a good starting point on which to build your own successful marketing strategy. And remember, always keep an eye on your analytics to see what’s working and what isn’t.

Looking for more business guides? Check back often to see what’s new.