Lamborghini Will Want To Hire Whoever Designed This Concept

“If there were dreams to sell, what would you buy?” – Thomas Lovell Beddoes

I want to buy the passion and talent of the guy that I’m writing about.

Based in Sant’agata di Militello, Italy, Macro Schembri is a talented graphic designer who is interested in Automotive Design. As many other young Italians, he has a big love for Lamborghini and its history.

Lamborghini holds a rarefied place in the automotive world. Ferruccio Lamborghini set out to build the world’s best grand tourer, a car of unmatched refinement, speed and luxury. It would typify the Italian aesthetic: flashy, gorgeous, expensive and temperamental. Fifty years later, Lamborghini has never failed to inspire emotion.

Why Lamborghini? With a history of creating the most sophisticated cars on the planet, it has managed to carve itself a name that is almost synonymous with being cool. From the Miura to the Murcielago, Lamborghini has taught us all kinds of ways to define cool. And yet, they are still capable of producing cars that can stand out even against the already lofty Lamborghini standards.

Lamborghini Edroid, Schembri’s concept, is a 4-seat hybrid car that aims to the f-segment. From the beginning of developing this concept, he made a lot of sketches based on extensive study of the brand, such as aerodynamic analysis, ergonomic design, user interface, hybrid motorization and exterior lines. Moreover, this project also carried out a study on different materials for the body parts, including polyethylene and atactic polylactic acid. Schembri also played around with the idea of using triple junction photovoltaic cells to power the electric equipment of the car. Using complex rendering techniques, HDRI maps are used in combination with advanced setting of the scene to work with environment atmosphere. The concept’s interior is also stood out with H-point and new OLED display technology.

These pictures may be a greater storyteller than me:








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