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Google’s Fi Network is Here.

Google has entered the mobile carrier market with Fi.

Announced on their blog earlier today Google is ready to launch Fi, it’s cellular service, and I’m ecstatic. Don’t worry, I’ll let you know why.

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Project Fi is a program “that explores the opportunity by introducing new ideas through a fast and easy wireless experience.” [Official Google Blog]. The launch confirms that Sprint and T-Mobile will be apart of the project and providing Fi users access to connect to their towers. If you’re not around a tower the company will use multiple Wi-Fi hotspots in the area to provide service. Their tech allows your device to frequently sift through the different available networks to always provide the best and strongest connection. The company has already verified more than a million free, open Wi-Fi hotspots that are fast and reliable. This allows you to have 4G LTE as often as possible. Google promises for this feature to be so smooth, it will seamlessly slide into a cell service from a WiFi signal during a phone call as  you leave the hotspot area.

Your number where you are.

Not only this, but with Project Fi you will have a phone number that is more like an email address. It’s connected to your account through a cloud service and so you can text or call via your phone, computer, tablet etc.

Absolutely no contract or fees.

With 24/7 support and a really simple process it’s forces you almost unwillingly luring closer. $20 dollars a month gives you talk, text, and Wi-Fi tethering and international coverage in 120 or more countries around the world. Data is an additional $10 per GB. $30 is with 1GB, $40 with 2GB etc. This is already half the cost of most cell services. While most companies use rollover data services, Fi decides that Data isn’t entirely predictable when trying to decide how much you’ll need or use, so instead, every GB you don’t use is refunded or credited to your account again.

Google’s intentions are essentially to further understand connectivity, the cell industry and its users by being on the frontline. By providing the service they can better understand what new innovations to work on in the cell industry, and also provide a competitive example. Perhaps Sprint and T-Mobile will do more than just provide a partnered service and instead take some tips from the mobile giant.

The service unfortunately only works on the Nexus 6 currently and you can request an invite at fi.google.com.

Google’s project Fi is here, and it’s wonderful and maddeningly exclusive.