2014 Cadillac ELR: $75K Electric Coupe Gets Discounts
Ask anyone interested in the Cadillac ELR to name their biggest bone of contention and they’ll say one thing: The price.
At a shade under $75,000, it’s a good $40,000 more expensive than the car it’s heavily based on–the Chevrolet Volt.
But if you walk into a dealer today and play hard ball, you could shave a five-figure sum off the ELR’s lofty sticker price.
Another dealer, in Maryland, is offering “at least” $13,600 off three ELRs sitting on the lot.
Those discounts come before the $7,500 tax rebate available to buyers of electric cars comes into effect too, and before any other local incentives–meaning some buyers could cut over $20,000 from the cost of the range-extended luxury coupe.
At those sort of prices, the ELR starts to look a lot more appealing.
General Motors has already tried to cut its build-up of ELR stock by offering dealers $5,000 incentives to designate ELRs as a test-drive vehicle and $3,000 incentives to customers to buy thetwo-door coupe.
Sales, however, have remained slow. Cadillac sold just 97 ELRs in June, for year-to-date sales of 390 units. That’s around 4.5 percent of the 8,615 Chevy Volts sold in the same period.
Things have looked inauspicious for the ELR from the start. It was revealed in February that half of Cadillac’s dealers had turned down the opportunity to sell the ELR, suggesting the numbers wouldn’t justify the expense of selling and maintaining them.
Those that took the plunge are clearly having to resort to huge discounts to sell the ELR–but in the $50,000 range, it’s sure to hold more appeal for those put off by the original sticker price.