Would You Subscribe to a Ride-Hailing Service Like Lyft?
Now you can Lyft and chill the weekend away. Lyft has just started testing monthly subscription plans for high-frequency users, a sign that the company is shifting toward a Netflix or Spotify model for transportation.
The terms of the subscription models seem to vary, but appear targeted at users who spend up to $450 on ride-hailing a month. One all-access pass offered up to 30 standard rides for $199 a month, another was priced at $300, and another at $399 for 60 rides. Individual rides up to $15 were covered under the all-access pass. It isn’t so clear how users would be charged for rides that exceed $15.
Would you subscribe to a ride-hailing service like Lyft?
On Wednesday, Logan Green, the CEO of Lyft mentioned these subscription plans were the future of his company during a press event Wednesday to announce a partnership with auto parts producer Magna to build self-driving cars. “We are going to move the entire industry from one based on ownership to one based on subscription,” he said.
According to Green, a subscription to Lyft could cost something along the lines of $200, which gets you 1,000 miles of traveling around. “You rely on the Lyft network for all your transportation needs,” he said.