WayRay Takes Driving To The Next Level


Connected Car Innovator’s Technology Helps Drivers Improve Performance, Fuel Efficiency, And Safety

It is true that automobiles have been around for over a century, but the way we interact with our cars has not changed very much at all. WayRay, a Swiss innovator in connected cars and holographic navigation, has developed a new way to interface with all the information we need when we drive. WayRay’s smart navigation solution leverages the power of augmented reality technology right on your dashboard by bringing together intuitive navigation, dashboard readouts, voice commands, performance data, and your favorite apps.

Instead of looking down at your smartphone for directions from apps like Waze, WayRay will overlay navigation information and other smart data right to your windshield. WayRay is producing a standalone device that will sit on your dashboard and project the relevant data.

WayRay’s main goal is to help motorists drive their cars more safely. Their first product, Element, is a wearable for your car that plugs into your vehicle’s diagnostics port. The device collects usage statistics about the way you drive – helping users improve performance, fuel efficiency, and safety. Maybe in the future, this may be something that can help in how to calculate pain and suffering in a car accident, possibly helping with compensation that is deserved by certain parties involved in the crash that takes place. This will be great as it will be able to help people get the compensation they deserve if they are in an accident and it wasn’t their fault. This is something that does, unfortunately, happen often and is normally due to negligent driving (such as texting whilst driving, or even driving whilst under the influence of alcohol). However, when something like this happens, people can make use of law firms like this Law Office of Joel A. Levine to help them get the compensation they deserve, particularly if it wasn’t their fault.

Imagine you are driving home after a long day at work. Do you ever stop and wonder exactly how many miles you’ve driven that day or that week? What about how much gas you used? With WayRay’s Element there is no need to guess. At the end of the day, you will know everything you need to about your car’s activity.

The next product that will change how drivers navigate the road is Navion, WayRay’s innovative holographic navigation system set to be released later this year. The small device sits on a car’s dashboard and projects holographic GPS imagery onto the road ahead, as well as providing safety information. Navion responds to simple hand gestures making it safe for drivers, and also integrates with smart phones to provide access to the phone, email, and social networks when the car is stopped.

The story behind WayRay, which now has grown to a team of 40 and is about to begin mass producing true holographic imagery at its facility in Switzerland, begins with its Founder and CEO, Vitaly Ponomarev.

“I was 21 years old and working in marketing and graphic design, although I studied engineering,” Ponomarev explained. “I was living in Moscow and was driving at a low speed while also trying to adjust my brand new car navigator. My attention got distracted just for an instant and I had my first ever car accident. The accident had a profound effect on me and I began to think about how the windshield is the first surface we could really use to improve safety. That started this remarkable journey and the creation of WayRay, and now, after two-and-a-half years of R&D, we’re finally here, presenting cutting edge innovation in the exciting age of the connected car.”

To learn more about and order Element click here:




Founded in 2012, WayRay, has quickly emerged as a premier developer in the connected car space by applying aerospace technology to land navigation. Increasing roadway safety inspired WayRay to create devices that reduce accidents while enhancing what the driving experience can be — now and in the future. WayRay is headquartered in Switzerland with offices in Moscow, San Francisco and China.