Uber And Spotify To Pair Up For In-Car DJ
Ever had to put up with a cab driver’s annoying choice of tunes? Then a purported partnership between Uber and Spotify might strike the right note for you.
On Friday, Uber sent out invites to reporters for a press call, only stating that Uber chief executive Travis Kalanick will be joined by a “special partner guest” on Monday’s call. The invitation was rather plain, except for musical notes on the upper right corner. This mysterious partnership is with Spotify, and Kalanick will likely be joined by Spotify chief executive Daniel Ek, reports from The New York Times and TechCrunch say.
According to one report, Uber has been asking drivers to update their car information with whether or not they have a AUX audio input, hinting that they will potentially be able to use it to play music from their Uber-provided phones. Music controls will appear in the passenger app, letting them play, pause, skip a song, and so on during the ride.
It’s not clear how the setup would work or whether it would require a separate app in addition to Spotify’s and Uber’s existing apps, or a third party that is used by both that will learn how to access Spotify. Neither Uber nor Spotify responded to a request for comment.
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Uber itself has already given out a couple of clues, including sending invites to an event on Monday morning. That invitation, which features a musical notes graphic, is for the launch of a “first-of-its-kind” partnership. Also, the two companies released some sort of a French video ad 10 months ago, showing a passenger banging his head to his own playlist streaming through an Uber’s sound system.
The offering could help nudge sonically sensitive ride-sharers toward Uber and Spotify, both of which operate in new and highly competitive fields where, presumably, every little bit of differentiation helps.