Put Aside The Old-school Car Brochure, This Is What You Want

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Let me tell you a story. I decided it’s a good time to get a new car. Of course I know what I want, but sometimes what you want isn’t what you can afford. So I made a list of cars that I can afford, then went to the companies’ websites to review all the information (photos of both interior and exterior, specs, etc.). After that, I wandered around the Internet to see what car experts reviewed about my options in order to make a short list of cars that are good to take a look at. I, then, called the companies asking for brochures. Finally, I made trips to showrooms to see how the cars “really” look like in real life — yeah, some cars look pretty amazing in photos, but the reality isn’t as impressive as it was supposed to be.

I know the opening is quite boring. But wait, let me tell you another version of this story.

So, I know that I want the 2016 Audi TT. I contacted the company and they sent me the AR-technology brochure within 1 day. I then downloaded an app from Audi’s website in order to be able to “play” with this advanced catalogue. And now, all the designated pages become an app-compatible smart surface, complete with haptic feedback, highlighting the Audi TT’s Virtual Cockpit interior. The experience enlivens a static overview into an interactive preview of the car’s features, complete with configuration options and test drive request via the app.

Isn’t it way more fun to preview a car brochure in this way, rather than a boring outdated brochure as we have used? I’m more than happy to get my hands on one of these brochures to fiddle around with.

Connie loves to hear your feedback, so feel free to email her or add her on LinkedIn.