CES 2015| A Concept Is To Carry A Message From BMW: “We Create The Future”

on January 9, 2015 at 6:15 pm

“Luxury must be comfortable, otherwise it is not luxury” — Coco Chanel

“Luxury is in each detail” –Hubert De Givenchy

And who can make a luxury car better than BMW?

Remember at Auto China 2014 in Beijing, BMW had introduced a concept car, which will be a long-term outlook on the perception of modern luxury for the company. And at CES 2015 in Las Vegas, we are now having a chance to admire the BMW Vision Future luxury Concept, which is allegedly rumored the BMW 9 Series.

Apparently, the concept showcases the vision of the German Automaker of what is “Liberty” and “Elegance”. These values will never be refused. It draws heavy influence from the Pininfarina Gran Lusso Coupe Concept that was debuted at the Villa d’Este nearly a year ago, except this time it’s featuring four doors with plenty of space in the rear.

“Innovative technology and modern luxury have always been an important part of BMW’s brand DNA. We use visionary concept vehicles like the BMW Vision Future Luxury to show where we may be going with these themes in the future, and to give us new inspiration and innovation. BMW Vision Future Luxury – with its innovative technologies and with meticulous precision and quality in every detail – takes our thinking on modern luxury a logical stage further,” said Adrian van Hooydonk, Senior Vice President BMW Group Design.

In fact, the concept is meant to showcase lightweight construction technologies that the next-generations of BMW will feature. It also serves as a demonstrator of new approaches to layering interior materials, combining carbon fabric, aluminum, wood and leather. Furthermore, there are new laser and OLED technologies, new heads-up display to augment the driver’s view of the real world by projecting information directly onto the windshield in the driver’s line of sight of the road. There is the scepter-like glass and aluminum shifter, symmetrical wood grain on the steering, and an all-digital dash with 3D gauges and a touch-sensitive center stack. The iDrive controller is now a four-way pad, and there’s not a physical button or switch in sight. The front passenger can send information to the driver’s display by swiping a separate display on the dash. The driver and passenger displays also interface with the two rear displays so that everyone can avoid talking or communicating like real. In case both rear screens are streaming videos or games, there’s another detachable tablet between the rear seats.

“The design of the BMW Vision Future Luxury is the messenger of our philosophy of modern luxury, one in which innovative technologies play a key role and a vital role. These innovations deliver a new, multifaceted luxury experience that spans intelligent lightweight engineering, innovative interior design and a radically new user interface design,” said Karim Habib, Head of BMW Design.

Our source reported that the decision to move ahead with a production version of the sedan could happen in 2015. The car could be badged as a 9-series, in keeping with BMW’s naming conventions, and would be positioned as a direct competitor to Mercedes-Maybach S600 sedan or the Roll-Royce Ghost.