A Review of the Top Email Marketing Platforms in 2019
Did you know that email marketing is just one of the many stands of marketing that a professional Digital marketing firm can help you to manage? With the ever-growing advancements in technology, incorporating email marketing into your strategy is very important, and some may say that it is very similar to that of business text messaging marketing, the only difference is one utilizes an older communication style, and the other utilizes a more commonly used SMS platform. When customers trust a company, they are more likely to spend money with them and make recommendations to others. When email marketing is working at peak performance, the email is going to have an impact on more than just the person that opens it and this is why it’s one of the best marketing methods. So, when you start with email marketing, you will come across a lot of different software options. In order to find the best one, take a look at this article — E-Mail Marketing Software: a quick guide. It will allow you to understand your options better.
One of the most popular options is Mailchimp. With Mailchimp, there is an Automation suite where you can send email Newsletter campaigns, a series of Welcome emails and trigger emails along with marketing automation campaigns. Click here to Collect more information about mailchimp campaign vs automation. There are several email marketing platforms for businesses to choose between, so here is a quick review of two of the platforms. A video marketing strategies with an aim to double sales. For more information about video marketing, click here and find how to market a video. As any local SEO consultant will tell you, some people have taken Googles announcement to be directed at businesses that publish self-serving 5-star reviews of their own companies and choose to display star ratings in the SERPs, click here now.
Pricing
The cost of a marketing platform has to be one of the first considerations. There has to be some compelling evidence that the cost of marketing is going to lead to a greater amount of sales and profit. The two platforms we are going to cover are Pardot and Sharpspring. When it comes to pricing, Sharpspring is more affordable compared with Pardot. The initial investment for Sharpspring is thousands of dollars cheaper than Pardot, and businesses can pay month to month rather than locking into a full year contract. The annual cost of the Sharpspring platform is a few thousand dollars less than the most basic Pardot plan, and tens of thousands less than their Ultimate package. Pardot includes unlimited emails in each of their platforms, while Sharpspring has a limit of 100,000 per month.
Key Features
The next most important area to look at its key features. There are certain things that every business is going to want when putting money into an email marketing platform. One of those items is a user- friendly drag and drop interface. Both Sharpspring and Pardot have interfaces that are going to be easy to use and allow businesses to create the dynamic content they need for effective campaigns. Another important feature is the ability to track data after a customer has clicked on a link within the email. This is key information for businesses to have because this is where the rubber meets the road with conversions. Businesses need to know which email campaigns are producing results, which ones need to be adjusted, and which ones need to be scrapped. Some agencies will create custom advertising plans to test, for e.g. cosmetic surgery advertising plans by PracticeBloom are used to market plastic surgeriy packages. Again, both Sharpspring and Pardot excel in this area. A final feature to think about is A/B testing. This is an extremely effective way of testing new features in real time with real customers. Sharpspring has this feature included, while Pardot has it as an add-on for their less expensive platform, and included with the more premium plans.
Custom Forms
Lead generation is an aspect that is important to a solid email marketing campaign. Alongside that, have a custom call to action features and auto-complete features can be very useful when customers have already been captured. This is yet another area where Sharpspring and Pardot come out very evenly. The ability to create custom calls to action is there for both platforms, as well as the auto-complete features whicha re used by some to create Domain Authority Stacks . Both platforms also offer a simple drag and drop form design feature.
Email marketing is important for businesses because it is a great avenue for building trust with customers, which is why you’ll likely find most tools have a comprehensive review, as people know how useful and beneficial these tools are. Most people have access to the internet and an email address, and email is one of the quickest and most cost-effective ways to communicate. Email marketing can also accommodate a wide variety of messaging from something very simple to something that is loaded with multimedia features.
