Samsung Is Quietly Studying About Drones And Robotics

They’re working on some cool things. And Apple better watch out.

Another busy day has just started at 1 Infinite Loop, Cupertino, California — Apple’s Headquarters. The company has been working secretly on a car, pushing its team to begin production of an electric vehicle as early as 2020.

And Apple’s biggest competitor — Samsung — is also quietly learning about drones and robotics.

Samsung has set up a new research lab that is concentrating on drones, robotics, 3D printing and virtual reality technology. The team will be part of Samsung’s mobile division, but will operate independently. “Given the significance of the team, members will have more authority and independence because the main purpose of the team isn’t to develop single devices for any imminent results, but to develop solutions to go with Samsung’s manufacturing capabilities. The team will explore how technologies could help people’s daily life for a better future,” said Samsung’s Spokesman.

Samsung’s previous success was mostly based on releasing products that are competitive in pricing. This is no longer a good strategy, especially since there are a lot of Chinese phone makers who have joined the market. Samsung, therefore, wants to make a bigger plan to move into the Internet of Things industry. The company also wants to prove that Samsung has never lost its Innovations by bringing smarter, inter-connected devices to its consumers. According Samsung’s CEO Boo Keun Yoon, in five years, all Samsung products will be able to connect to the Internet, giving users the ability to control their houses from a smartphone, a tablet, or a smartwatch. To achieve this, Samsung has budgeted $100 million to fund developers to create applications that allow customers to get the most from their Internet of Things experience.

It’s unclear which concepts will be followed in order to develop drones and robotics, but it seems Samsung has learnt a lesson: to win in the competition with Apple, it isn’t enough to think differently, but also to introduce very different products.

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