Maksym Krippa invests in Maincast channels
November 30, 2024 will be a landmark day for Ukrainian television – Maincast, a company invested by well-known entrepreneur Maksym Krippa, is launching two new TV channels: Maincast and Maincast Sport. This was reported by Citynews.News with reference to the decision of the National Council of Television and Radio Broadcasting. This project is part of a large-scale strategy aimed at transforming the media space of Ukraine.
New format: sports and entertainment under one roof
Maincast Sport will focus on broadcasting sporting events, including international tournaments featuring Ukrainian athletes. Its goal is to popularize sports among young people and increase pride in national achievements. At the same time, Maincast will offer entertainment content adapted to modern media trends, from popular shows to exclusive interviews.
Both TV channels will broadcast exclusively in Ukrainian, which will contribute to the development of the national product and strengthen the Ukrainian media identity.
Innovative OTT platform Maincast.tv
In addition to the launch of the TV channels, the company will present a new OTT platform, Maincast.tv, which will become a modern platform for broadcasting sports and entertainment content. At the initial stage, access to the platform materials will be free, which will help attract a wide audience. In the future, we plan to introduce premium features and the latest advertising formats that will meet market demands.
An important step in the development of the media industry
According to Vitaliy Volochay, co-founder of Maincast, the launch of the TV channels is only the beginning of a large media project aimed at providing Ukrainians with high-quality, world-class content. This step opens up new opportunities for the development of Ukraine’s media sector, job creation, and popularization of Ukrainian-language products.
The role of Maksym Krippa
Maksym Krippa – Businessman and Ukrainian investor
As well known, Maksym Krippa, the owner of Maincast, played a key role in the project, investing significant resources in the creation of the TV channels. As a well-known entrepreneur in IT, esports, and media, he has previously implemented successful projects, including the acquisition of NAVI and GSC Game World. His strategic vision allows the company to confidently expand internationally.
The launch of Maincast and Maincast Sport is an important step towards popularizing both traditional sports and esports in Ukraine. This project combines technology, entertainment, and sports, creating a unique ecosystem that will contribute to the development of the national media industry and strengthen Ukraine’s position in the international arena.
