Carpe Jaguar – Jaguar-Land Rover Launches Car Subscription Service

Subscription services are becoming incredibly common for users looking for anything premium in terms of content and products. It’s been recent that these subscription systems have extended to products we wouldn’t have thought of. One example being vehicles from companies as reputable as Jaguar-Land Rover.

The latter of which has recently announced its own service called ‘Carpe‘, from the Latin ‘Carpe Diem’. For those interested, they can seize more than just the day with Carpe. The downside is that the service is only available to those in the UK, so those overseas are out of luck.

Carpe Jaguar: Seize the Car

The subscription service is far from the first of its kind. In fact, it intends to go up against some major competitors like Mercedes, BMW and Porsche. Not too difficult a task when looking at the services from a cost standpoint; with all three ranging from $1,095 (Mercedes) to $3,000 per month (Porsche).

Compared to its contemporaries, Jaguar-Land Rover’s Carpe services start from $1,057 (Or £910) per month. These prices, of course, depend on what you’re willing to splash out on; users being spoilt for choice. Whether you’re looking for a modest Jaguar or a more statement-sending Range Rover, Carpe is a dramatic challenge to existing rivals.

How it works

Willing subscribers to the service can pay a single price for a 12-month subscription to their car of choice. Once this span of time has elapsed, users can renew their current vehicle or trade for an alternative car. One of the exceptional features with Carpe is its provision of insurance, breakdown cover and roadside assistance.