U.S Airlines Go Pink To Support National Breast Cancer Awareness Month
October is Breast Cancer Awareness Month, which is an annual campaign to increase awareness of the disease. While most people are aware of breast cancer, many forget to take the steps to have plans to detect the disease in its early stages and encourage others to do the same. We have made a lot of progress but still have a long way to go!
And U.S Airlines is taking it to new heights.
To kick-off the support for Breast Cancer Awareness Month, American Airlines has launched its annual “Be Pink” campaign, a month-long employee-led initiative to raise funds for breast cancer research and awareness. This year, the Be Pink campaign marks the first time those two airline companies have combined to join forces for the cause. Throughout the month of October, more than 100,000 American and U.S Airways team members will don pink uniform items, serve customers with Be Pink-branded items and lace up their tennis shoes for local walks and events to support the fight against cancer.
“American wants to put our support behind causes that are meaningful to our employees. Be Pink stands out because so many of our team members have been impacted by breast cancer. Together, we’re taking a stand to join in the fight against this disease, while supporting our employees, customers and all those who are battling through it,” said Doug Parker, American Airlines Chairman and CEO.
Customers will have the opportunity to join the company’s Be Pink efforts with special offers. During the month of October, a minimum $25 donation to American’s Miles for the Cure program will earn AAdvantage members 20 bonus miles, instead of 10, for each dollar contributed. Donations can be made at aa.com/BePink.
In order to share the compassion with Breast Cancer Awareness Month, Delta Airlines launched a survivor flight last Tuesday, flying a Boeing 767-400 decked out in pink from Atlanta to New York City. This is the 10th annual survivor flight, which honors more than 140 employees’ who have survived breast cancer. This trip is part of Delta’s month-long awareness campaign designed to generate awareness and raise money for the Breast Cancer Research Foundation.
But Delta’s pink Plane and American Airlines’ Be Pink Campaign are just two examples of the travel industry supporting Breast Cancer Awareness. Hotels and spas and even one restaurant chain also are going pink – at least temporarily. The famed Burj Al Arab hotel in Dubai has lit its famous sail pink with a pink-ribbon projection and will keep it that way all month.
By choosing Go Pink Services during this month, we are contributing to the Breast Cancer Research Foundation.