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New Statistics Show That You Don’t Have To Be Rich To Buy A Tesla

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Screen Shot 2015-06-25 at 9.46.42 AMTesla is expensive! The cheapest model is the Tesla Model S 70D with the price starting at $67,500. With this amount of money, you can also have:

Screen Shot 2015-06-26 at 4.16.29 PMThey’re all great cars, but none of them offer you lifetime free fuelling the way Tesla offers free charging. And the long-term costs to maintain/repair a fuel-powered car are big enough to give you a headache.

I’ve been telling my friends that I’m saving up for the Tesla Model S, because electric cars are the future, and the future starts today. Apparently, we all love Tesla, and wish we would be able to own our own one day. But the price tag of more than $67,000 seems to be out-of-reach, especially if you have a mortgage and other financial obligations.

Is that true Tesla is the car for rich people? Don’t be fooled my friends

New research shows a large proportion of people who had never spent more than $60,000 for a car before are willing to shell out a premium for a $100,000 Tesla from Elon Musk’s electric car company.

“On average, owners assign a 60% premium to Tesla,” explained Jeffries, analyst at Dan Dolev in his report. Jeffries surveyed 145 Tesla owners about what car they drove before buying a Tesla and what brand they would have bought if they had not purchased the Tesla. Amazingly, before owning a Tesla, more than half of these customers’ previous cars ranged from a $22,000 Toyota Camry to a $46,000 BMW 3-Series–of which a whopping 19% of those cars were below $30,000!  Furthermore,  64% of all car shoppers in that study said they considered only cars under $90,000, as detailed in the below chart:

Screen Shot 2015-06-25 at 10.23.32 AMWhat reason motivated them to spend $100,000 on a Tesla rather than $90,000 on any other luxury gasoline car? All I can say is that they’re smart buyers. They value the high-quality and safety rather than a more-established brand name or fancy appearance. Tesla cars are designed from the ground up to be the safest car on the road, as proven by its 5-star rating in all categories of the National Highway Traffic Safety Administration crash tests. Besides not needing to spend a penny on gas or oil changes, Tesla is the only car that has 2 trunks instead of 1.

With the Tesla Model 3 coming, more and more people will be able to afford this incredible electric car. It’s been rumored that Tesla is targeting a price of about $35,000 — a price tag that is more affordable and attainable for a much larger audience of car shoppers.

Connie loves to hear your feedback, so feel free to email her or add her on LinkedIn.

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