Google Launches Car Insurance Comparison Site
Confirming earlier reports that Google has been plotting a move to help sell consumers auto insurance in the U.S., the search giant announced on Thursday it’s launching a new feature called “Google Compare for Auto Insurance,” a comparison-shopping site that lets you compare the rates from different insurance providers. The option to compare rates will begin popping up after a consumer does a Google search for “car insurance” using Google’s search engine. Initially, the service is being made available to California residents, but Google says other states will soon follow later this year.
The move demonstrates Google’s desire to turn its search engine into more than just a list of links. It wants to be a hub for more nuanced answers too. Last month, Google announced it would display specific health-related information in search results.
Google’s search engine also lets you compare flight and hotel booking rates. The auto insurance tool is just Google’s latest addition to this group of products, which compete with other sites like Kayak and Expedia.
The auto insurance product could potentially deliver added revenue for Google. To use it, people enter their ZIP code and make and model of their car. The more Google knows about its users, the more prized its advertisements could become to marketers. To power the product, Google has partnered with a few outside companies, including CoverHound, a startup that specializes in insurance comparison.
“Whether you’re a national insurance provider or one local to California, people searching for car insurance on their phone or computer can find you along with an apples-to-apples comparison of other providers — all in as little as 5 minutes,” Google says in its news blog.
After comparing quotes, users can talk with agents to complete their purchases. At launch, insurance partners include Metlife, Mercury and 21st Century. Google said it plans to also include ratings, reviews and information for local-agent support. Despite these developments, many of you still wonder whether to call your insurance company after an accident. Contact a legal firm to find out why it is so important to make sure you do, and make the most of your cover.