Mercedes Quietly Removes Benz Name From AMG Models
When Daimler AG introduced the 2015 Mercedes-AMG C63 it was a big surprise for people because they’re referring to it as Mercedes-AMG C63, instead of the previously used Mercedes-Benz C63 AMG. However, this is not the first time they eliminated Karl Benz’s surname from AMG models. The new Mercedes-AMG GT Sport Coupe is also in the range to follow suit.
Mercedes-Benz is a famous German brand of automobiles, buses, coaches, and trucks now owned by Daimler AG (formerly known as Daimler-Benz). The Daimler-Benz Company originated on June 28th, 1926 when two companies, Benz & Cie. and Daimler Motoren Gesellschaft (DMG), merged. Established in 1871, Benz & Cie. was the most important of several companies founded by Karl Benz. DMG was was founded by Gottlieb Daimler and his partner Willhelm Maybach in 1890, but Daimler died in 1900 and Maybach left DMG in 1907, by which time the two companies were rivals. In 1924 – due to economic necessity after World War I – they entered into an “Agreement of Mutual Interest” (valid until the year 2000), however, this initial agreement still allowed each company to manufacture and sell their products under original brand names. It was only after the 1926 merger, that the brand Mercedes-Benz was created and used.
Mercedes-Benz is the brand name applied to the models of one of the premier automotive manufacturers in the world and, because of its ties to Karl Benz, it’s also the name of the world’s oldest continuously produced automobile line.
Speaking on the change, Tobias Moers, CEO of Mercedes-AMG GmnH said:”We are making the beginning of a new era with the new nomenclature. The successor to the Mercedes-Benz C63 AMG, which has been incredibly successful worldwide, will now be called the Mercedes-AMG C63.”
We wish them all the best with the group now going with the name: Daimler AG.
Although we should never look back, we would love to hear your comments for this big change.